Our Purpose 

At Un-New, we believe fashion should be smart, sustainable, and accessible. The truth is, once a brand new item has been worn and washed just once — it's no longer new. So why pay full price for something that instantly becomes pre-owned the moment you put it on?

We don’t think that makes sense. Especially when you can get the same quality, the same style, and the same confidence — for a fraction of the cost.

Buying pre-owned isn’t about settling for second best. It’s about knowing better. It’s about spending £300 not on one coat, but on an entire wardrobe refresh. It’s about discovering premium brands, rare pieces, and designer quality that still has plenty of life left to give.

Every item we sell has been carefully checked, measured, and photographed in detail. We only stock pieces in ready-to-wear condition — no surprises, no guesswork, no fast fashion guilt.

Because let’s be honest — the fast fashion industry is damaging the planet. Cheaply made clothing ends up in landfill at alarming rates, pollutes water supplies, and contributes to carbon emissions with every disposable trend. Choosing pre-owned helps break that cycle. It keeps high-quality clothing in circulation, reduces waste, and cuts demand for mass production.

We exist to make secondhand feel first class. And we’re proud to give great clothes another chapter — with you.